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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
PPC optimization in Google Adwords
 Linha, Martin ; Žamberský, Martin (advisor) ; Hanzal, Petr (referee)
The goal of the Bachelor thesis is an introduction to Google AdWords system, web analysis tool Google Analytics and also their use in managing PPC compaigns. The following issue is AdWords internet marketing, focusing on the performence of the Google search network, and web traffic analysis after Analytics tool is linked with. Teoretical part is based on interpretation basic concepts, resources and systems themselves. The practical part is to create campaigns that will meet the requirements defined by the client. For these purposes, the work is divided into two parts. First, it is focused on the setup of AdWords campaigns including connection to Google Analytics. Then focuses on the evaluation and optimization of results.
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